I help global brands and fast-paced agencies bridge the gap between concept, motion, and digital execution.
Concept to Creation: End-to-End Production Design
Visualising the big idea. Delivering the final asset.
I bridge the gap between raw imagination and technical execution. My concept design service doesn't stop at style frames and mood boards; I specialise in taking a project from the initial pitch sketch all the way to final, production-ready deployment. Whether the final output is a high-impact 3D animation sequence for digital screens or complex, fully artworked print files for physical environments, I ensure the creative vision maintains its absolute integrity from day one to launch.
By combining senior-level creative direction with a rigorous technical workflow, I deliver unified campaigns for global brands like Adidas, Red Bull, and the BBC that look breathtaking and function flawlessly across every medium.
You get a single, cohesive workflow from a senior creative who understands exactly how a sketch on a screen needs to be built to succeed in the real world.
Brand Strategy & Visual Identity
Building living, breathing brand systems that scale.
Leveraging over two decades of experience moving between high-end graphic design, 3D assets, and dynamic motion graphics, I build adaptive visual identities engineered for the modern digital landscape.
From disruptive startups to global icons like Adidas and Red Bull, I partner with ambitious businesses and creative agencies to define their visual voice, sharpen their positioning, and create unmistakable brand worlds.
A great brand isn’t a static logo or a rigid set of guidelines.
It is a living ecosystem that needs to perform seamlessly across every touchpoint
Brand Optimisation & Modernisation
Evolving your look. Protecting your equity.
Instead of throwing out years of valuable brand equity with a costly, disruptive redesign, I methodically audit your existing elements—sharpening your colour palette, modernising your typography, and streamlining your logo for flawless rendering on modern screens.
The result is a revitalised, cohesive identity that respects your heritage while signaling to your audience that your business is forward-thinking, relevant, and built for the future.
A brand refresh is about evolution, not revolution.
Visualisation, Key Art & Digital Retouching
Crafting flawless hero imagery for high-impact advertising.
I specialise in high-end look development, combining cinematic key art composition, expert digital manipulation, and meticulous photo retouching to turn creative briefs into striking, commercial-grade imagery. From seamlessly compositing complex multi-layered campaign art to perfecting the lighting and colour grading on product photography, I ensure every pixel meets international advertising standards.
I build hyper-polished brand assets engineered to perform flawlessly across massive billboards, print, and digital rollouts.
Motion Design & Moving Image
Bringing static brands to life across every screen.
In a digital-first world, if your brand isn’t moving, it’s invisible. I create high-impact, cinematic motion graphics that capture attention, explain complex ideas, and elevate brand storytelling. Because my background bridges the gap between core brand strategy and advanced technical execution, I don't just animate elements for the sake of movement, I design fluid, intentional motion systems engineered to perform across broadcast, digital campaigns, experiential displays, and social channels.
From prime-time broadcast graphics for the BBC to dynamic content for global icons like Red Bull and Primark, I deliver polished, rhythm-driven motion that cuts through the noise.
Rive Animations
Harnessing Rive to engineer lightweight, interactive vector animations that react dynamically to user inputs in real-time—delivering flawless, state-machine-driven movement across web and apps without taxing performance.
3D Animations
Building and animating high-fidelity 3D models to engineer immersive, interactive digital experiences—combining optimised real-time assets with dynamic web interactions that bring spatial environments to life right in the browser.
Watch face design
Designing for the Facer platform is about pushing the absolute limits of micro-animation, hacking constraints to deliver fluid, frame-rate-optimised movement that transforms smartwatches into dynamic, wearable art.
Human Creativity, AI-Accelerated
Artificial Intelligence isn't a replacement for the creative process; it is the ultimate accelerator.
I embrace generative tools not to bypass the work, but to supercharge the most critical phase of any campaign: ideation. By integrating advanced AI tools directly into my initial brainstorming, style-framing, and look-development pipelines, I can stress-test bold ideas, explore abstract directions, and map out complex lighting or composition concepts in a fraction of the traditional time.
For agencies and brands, this translates to a massive commercial advantage, a faster path from a blank page to a greenlit concept, maximising your budget where it matters most.
The Philosophy
AI provides the spark; human intuition, strategy, and execution provide the soul. This hybrid approach ensures your campaigns are delivered faster and smarter, without ever losing the deliberate, senior-level craft required to compete on a global stage.
AI isn’t just about typing a simple prompt.
It’s about architecting an intricate, multi-layered workflow where human intuition guides the technology from raw spark to polished production.
The Creative Behind Urbanape
Senior Multi-Disciplinary Designer & Creative Partner
With over a decade of experience crafting visuals for the likes of the BBC, Adidas, and Red Bull, I operate as a strategic "Swiss Army Knife"—bringing elite-level branding, high-impact motion design, and 3D execution under a single, unified workflow.
Whether stepping in to lead an in-house team, rescue a high-stakes pitch, or deliver end-to-end campaign assets, I combine technical precision with creative grit to deliver work that moves the needle.
BBC’s The Apprentice: The Final
BBC’s The Apprentice: The Final
Creative Execution Under Pressure
(And no, I wasn’t a contestant).
To clear things up: I wasn’t competing for the investment, I was the professional designer drafted into the chaos to bring the finalists' ideas to life.
Bye for now
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